In the last few days, Donald Trump has announced he will ban Chinese app TikTok.
From a music marketing perspective, this isn’t very pleasant, especially as Burstimo has created endless amounts of tutorials on how to promote your music on this app as it is such an excellent platform for musicians.
If Trump is successful this is terrible news for us as last month, our top viewing country was the USA, which may be the case for you,
For anyone outside of the US, this will be a useful article for you too. Regardless of if your TikTok audience is from the US or other countries, if the app gets banned in the US, more countries are likely to follow suit, and TikTok may lose all its traction.
So today in this article, we’re going to discuss why there is an impending ban and what you can do if Trump is successful and gets TikTok banned in the USA.
So keep on reading…
Just What is all the TikTok Fuss About?
TikTok has already been banned in India, alongside another 58 Chinese apps. This is due to border conflicts and alleged stealing and transmitting of data, that has been denied by TikTok.
The US government has also raised concerns with the Chinese government’s data collection methods, both for Chinese citizens and the potential that TikTok has to collect data information from citizens outside of China.
It appears a lot of the issues are based on theory, and there are no specific cases of proven data mismanagement.
But all is not lost, there is a possibility that Microsoft (and other bidders) are considering purchasing the US leg of TikTok, but this option also looks to be fraught with difficulties and uncertainty.
3 Things You Can Do To Prepare For The Worst
If TikTok is banned, all your hard work does not need to be a waste of time. Here are a few things you can do to make it all worthwhile!
#1 Keep Creating Content on TikTok
As TikTok is in the public eye, it is getting a lot of use, and until (and if) it gets banned you can be creating content that attracts new fans.
#2 Repurpose TikTok Content
#3 Move Your Audience Across to Other Social Platforms
While TikTok is still alive, you can look to move your audience across to other social platforms. The obvious choice is Instagram for many, and it is a good choice as they are adding a new feature called Reels, which will be discussed in more detail later.
YouTube is also a solid choice to move people across to as it is another video platform, where people can see more extended versions of your TikTok video teasers. It would be a good time to ensure your channel has some great content.
Moving people away from TikTok isn’t that easy, but here are a few things you can do to encourage them to visit you on other platforms:
- Link to your other social profiles (like Instagram and YouTube) on your TikTok profile
- Create simple call to action videos like taking a clip from a YouTube video and saying click the link in the bio, or comments to see the full video.
- Take part in TikTok challenges like the VOGUE challenge, which involves taking pictures of yourself and using the VOGUE cover as an overlay and linking to your Instagram for your ‘best’ shots.
- Leave a cliffhanger so that people have to visit other platforms to find out what happens next, or get the full story. Viewers may find that a little annoying, but if TikTok is getting banned, you want your followers to be on your ‘safe’ socials.
- Comment on every video that you do, saying where people can find you on other platforms. Your comment will remain near the top and easily visible to your audience.
- See what creative ways you can think of to encourage your followers to move to another platform – quizzes, contests, incentives etc
3 Alternatives to TikTok to Consider
When a daisy is pulled up, lots of daisies grow in its place. As TikTok looks to be uprooted, it’s potential replacements are already setting down roots and growing. Now is the best time to get on board with these.
Triller is basically like another TikTok as it allows you to create and share videos with over 100 filters and video tools. Triller could be an exciting replacement for TikTok and is number one in the app store in India since the ban of TikTok, which means it could be a strong contender if TikTok is banned in the US.
Byte is an offering that comes from the creator of Vine, so that puts it in good standing to start! On this app, you can edit footage recorded off the app or use its built-in camera to shoot 6-second videos.
The third alternative is Reels. This is part of the Instagram app and is live in India and due to go live in the US in August 2020. Reels (like TikTok) allows users to create and post 15-second videos. It also has similar editing tools like a countdown timer and video speed adjustments, but it does not have the scrollable feed like TikTok.
To TikTok or not to TikTok?
While TikTok is still up and working, you can save your content for ideas and repurposing, keep creating, moving your audience to your other platforms and also experiment with Reels, Byte and Triller.
All of these apps have their pros and cons, but there’s no clear leader at the moment.
If TikTok is to be banned, one will certainly take the lead, so you must be on all of them. This means creating videos you can share on all three (and TikTok) or if you have the time, creating a video specific to each platform.
If you don’t already have an audience on TikTok, you might be thinking, what’s the point?
You are in prime position to take advantage of this situation.
If TikTok is banned, the 800 million users will be looking for a new platform to go to, and if you’re on one of the three suggested, you’re more likely to dominate the field and grow your following quickly and easily.
Here at Burstimo, we will keep you updated with the latest with regards to the TikTok situation and the best music promotion opportunities. Make sure you visit regularly and check out our YouTube Channel full of tips and tutorials to get your music heard.