GROW YOUR INSTAGRAM MUSIC ACCOUNT | INSTAGRAM TIPS

Hack Instagram’s algorithm and grow your fanbase overnight with these tips

When you’re building a brand around your music, it’s super important to have a loyal fanbase on Instagram. Over an eighth of the population are on Instagram with over 1 billion monthly active users, so the potential fans you can gain by simply uploading images and videos to Instagram, is insane.

Do you want image uploading content and getting thousands of likes within the first few minutes, getting hundreds of DMs every day from fans saying they love your music and brand approaching you to do collaborations due to your engaged audience, well this article is going to explain how you can secure that. 

All of these tips are completely free to do and will increase your fanbase exponentially if done correctly, so let’s discuss how you as a musician can start growing your Instagram following today 

Content: 

We’ll start with the most important thing about your Instagram as a musician and this is the content you’re putting out.

The content you put out to the world is entirely your brand in 2019. Take Lewis Capaldi for example, he’s secured 2.3 million followers on Instagram, leading to his album going number 1 and being the fastest selling album of 2019. 

This is purely down to his content but of course you can’t just copy his content and hope to go number 1, you need to be original. 

The content you can create is broken down into 3 main areas and the content you chose to create depends entirely on your personality and the brand you want to put across – entertain, educate, document.

Caption & Hashtags:

Now you know the style of content you’re putting out; you need to use the most engaging caption and the correct hashtags to reach a wider audience. 

A compelling caption will lead to more engagement and engagement is one of the key factors that’ll hack the Instagram algorithm, pushing you out to a wider audience. Within your caption, try to get your followers to engage, so you could ask a question or get them to tag a friend. Start a conversation so that the content involves them rather than is just shoved in front of them as that isn’t as enjoyable for the consumer.

The hashtags are how you’re going to start getting your content outside of your immediate audience, so it’s important you’re using the right ones. You can use a tool such as DisplayPurposes.com, which will recommend hashtags fitting to a key word. As well as this, search a hashtag you’d want to use, click on some of the top performing posts within that hashtag search and see what hashtags they’re using. 

Engage:

Now your content is out, you need to be engaging with your audience because as I already mentioned, this is how you’re going to get the Instagram algorithm on your side.

If you’re putting out that high quality content with compelling captions and the appropriate hashtags, you’ll be getting comments. You need to be reply to every single comment you get, even if it’s a bot from the hashtags as Instagram will count it as engagement either way. The same with negative comments, reply to them all as Instagram cannot tell whether your comments are negative or positive, they can just see it’s getting engagement. 

Clever tip for this one is reply to comments with a question as this will lead to further engagement. So, if someone comments ‘love this photo’, you could reply ‘so glad you like it, would you be interested in seeing more of this kind of stuff on my feed?’. The more engagement the better. 

You can also engage with your fans via DM, so try to be messaging every single follower to start a relationship.

Stories:

My final tip is taking advantage of Instagram Stories. Instagram Stories are used by 500 million users every day. This allows spontaneous content, so post as often as you can, and take advantage of the features e.g. Polls, Q&A’s, Quiz and Sliders

Get your audience involved!

BONUS TIP:

If you want your Stories to be reaching more of an audience outside of your immediate fanbase, you can use hashtags within your Story. Take your picture or video, use the appropriate hashtags and upload. You can easily hide the hashtags within the image if you use the same colour hashtags as the background and it’s so simple to do. You’ll get way more views on your Story, which will lead to a growth in following also.

3 Types Of Content Musicians Can Make For Social Media

Struggling to know what content to create for your social media? Well there are 3 different types of content you can be making to grow your audience.

Sharing your latest music video, screenshotting your Spotify profile, just constantly plugging your music isn’t going to increase engagement and lead to legitimate fans. Social media is a game of giving, rather than taking and in the long run, you will most certainty start receiving. If you’re building relationships with your fans, you’ll be able to sell whatever you want, whether that’s tickets, music or even merch. 

However, most of you won’t know how to give to an audience. How can you add value to your followers, whilst increasing engagement and eventually getting lifelong fans; well there are actually 3 different ways you can do this.

With over half the population on some sort of social media platform, social media is the easiest and quickest way to engage an audience, grow your fans and secure the success you want…but only if used effectively. 

Now the 3 different types of content and they are – entertaining, documenting and educating.

These 3 content styles mean you can engage an audience so simply, but each artist works differently and you’ll find what works for you and your target audience, doesn’t work for others; So take notes on each different content style and then evaluate which is best for you.

Documenting

People love to follow a story, they enjoy being on a journey with someone else, that’s why reality tv shows are so popular. Love Island, Big Brother, The Bachelor, all these shows take you on a journey and let’s be honest, we all like to be a bit nosey too!

So, you too can document your journey. Take your followers on the journey of your music career, from the writing process, to the studio, to the release strategy, to taking it live. If you do this humbly, people will enjoy being part of that story with you.

Documenting is pretty self-explanatory, you just need to be documenting your journey whenever possible. Simply pickup your phone and record, or you could take a picture and, in the caption, write a blog post about where you’re currently at. 

Work out what parts of your journey you want to document. You may want to document your tour, taking your fans on the tour with you, showing the BTS, the warm up, parts of the live set and then the after party. 

Or you may choose to document the writing process of your material.

A great example of an artist that live documents his song production is Blanks. He gets his Instagram followers to vote on the writing process and he documents it via YouTube videos…

Documenting can feel super awkward a first as you’re talking to the camera, taking pictures in public, filming when people are just chilling in the studio, but it’s worth it and you’ll get used to it over time.

Entertaining

Entertaining your audience is very much based on your personality. If you’re not naturally an entertaining person, then don’t attempt this one because it’s EXTREMELY cringey when artists attempt to be something they’re not.

Always make sure you’re comfortable creating the content you’re creating and it’s true to you. So if you’re naturally quite an entertaining person, then this content style can work perfectly. 

Often the documenting and entertaining can cross over because you may be doing a tour diary and that’ll come across as entertaining content because, you on the tour bus talking about what happened at the after party may be funny.

A great example of an artist that entertains is Lewis Capaldi…

Educating

People are always looking to learn, and if you have a skill you can teach, educating your audience, then do it! It builds such an amazing sense of trust between the artist and the consumer, meaning when you do have a release, you can plug it whenever and they’ll be engaged.

It’s like our content, it’s educational and we’ve built an amazing audience, especially on our Instagram account, where we’ve gained real relationships with followers.

You can do the exact same but what could you educate your audience with? You’re a musician aren’t you, educate them with that! How to use a certain production software or perhaps how to play a certain riff, educate them so you’re giving rather than taking. You’ll gain such strong fan loyalty this way.  

A great example of an artist that does this is HANNIE. We’ve worked with HANNIE and they’re absolutely amazing at what they do. The female production duo create content on YouTube and Instagram based on looping, using different software and instruments and I’ll make sure to link their channel below. 

Now you’ve got your content style, you need to find themes. So if you’re educating your audience, what are you educating them with. Because if you don’t stick to a theme, you’ll put off your audience.

You follow someone for a reason and if they suddenly switched it up, you’d not want to follow anymore. If we randomly started posting tutorials on how to train your dog, I doubt you’d be too interested because that’s not why you followed us and artists must do the same. Stick to your theme and content style for at least 3 months, see how it’s developing… 

Pick your platform based on your style and theme…Different content on all platforms but stick to your themes (if you follow a youtuber and go to their insta and it’s not the same theme, you won’t follow)