RVNES & PUSHA T

HIGH LEVEL PRESS TO CREATE NEW OPPORTUNITIES

The brief

PROVIDE CREATIVE STRATEGY TO RVNES & PUSHA T’S SINGLE RELEASE, TO ENSURE TARGET MEDIA AND FANS ARE OBTAINED GLOBALLY, DIRECTING LISTENERS TO STREAM THE MUSIC.

CHARTED NUMBER 44

210,000 YOUTUBE USERS REACHED

Working alongside Chevy Woods and Pusha T allowed the marketing team to form a creative strategy to increase RVNES’ brand and single success. With no online presence, we had to work innovatively to ensure targets were met.

With our publicists working to ensure large media outlets were covered and the digital marketing team accessing data to guarantee the correct editors at digital streaming platforms are targeted, coverage in areas such as Complex, Hip Hop DX, Hot New Hip Hop,2dopeboyz and Magnetic Magazine ran from release, supported with placement on Filtr’s Urban: New Music Monday Spotify playlist.

Broadcasting to over 100 countries across Apple, the track then received airtime on Beats 1 with Travis Mills, allowing us to analyse listener statistics and then retarget the most suitable demographic via influencer marketing.

The influencer team guaranteed target fans were reached using sneaker influencers being the cultural and demographical fit, guaranteeing a reach of over 210,000 consumers across YouTube, directing to the music video and streaming link.

Through modern marketing techniques, data analysing and reactive promotion, the team grew RVNES’ online presence, streams and brand awareness. 

“We used Burstimo for a global PR campaign, they did a terrific job. They are now our go to PR partners.” 

– RVNES