Orchid Collective

Orchid Collective

USING PRESS AND RADIO TO OPEN NEW OPPORTUNITIES FOR GROWTH

The brief

RAISE AWARENESS SURROUNDING ALT POP COLLECTIVE ORCHID COLLECTIVE, CAPTIVATING A FANBASE ACROSS THE UK.

With the strategy team identifying Orchid Collective’s regional achievements, the marketing team took it national, working directly with the band to ensure their music was reaching the correct audience throughout the two release campaigns performed together.

995,000 UK TV VIEWERS REACHED

OVER 850,000 SPOTIFY USERS REACHED

With the strategy team identifying Orchid Collective’s regional achievements, the marketing team took it national, working directly with the band to ensure their music was reaching the correct audience throughout the two release campaigns performed together.

With the in-house publicists and radio pluggers working to secure Clash, JOE, Red Bull and Flavour Magazine and Hot Press coverage, whilst our radio pluggers were ensuring plays across BBC 6 Music, RTE 2FM, RTE Radio 1, KCLR, Red FM and Today FM, the digital marketing team were working strategically to increase social media growth, approving an Instagram takeover with Lovin’ Dublin, reaching over 250,000 users.

National TV sync deal with Made In Chelsea, reaching 995,000 UK TV viewers, allowed our digital streaming specialists to take the releases to editors, confirming placement on 5 Spotify editorial playlists including New Music Friday UK and Feelgood Indie.

With growth in online presence, streams and brand awareness, we provided creative strategies surrounding 2 single releases, exposing the band and their music to millions.

“The Burstimo team are amazing! Highly efficient, great communication and fantastic results, highly recommended. We have achieved everything we had planned with our campaign and more.”

– Orchid Collective