Lakyoto

SECURING SPOTIFY OFFICIAL PLAYLISTS TO BUILD MOMENTUM AND A FAN BASE

The brief

PERFORMING IN AN INCREASINGLY COMPETITIVE MARKET, WE HAD THE CHALLENGE OF INCREASING AWARENESS, STREAMS AND ONLINE PRESENCE SURROUNDING MULTIPLE RELEASES FOR THE INDIE POP BAND LAKYOTO.

In need of growth in online presence, we used traditional media to capture the attention of tastemakers and industry professionals who could create opportunities for the group.

With our creative team of publicists and radio pluggers leading the campaign, national radio play, TV sync and print media was secured. The credibility gained allowed our digital marketing team to introduce the band to Spotify Editors across the globe, leading to 6 editorial playlists secured throughout releases.

Lakyoto

470% INCREASE IN STREAMS

OVER 1M SPOTIFY USERS REACHED

Reaching over 1 million Spotify users through playlists alone across New Music Friday UK, New Music Friday Denmark, New Pop Revolution, New Indie & Alt, De nye and New Pop Revolution once again, we’d introduced LaKyoto to the Spotify team, guaranteeing exposure with each release.


We soon attracted the algorithm to allow Discover Weekly engagement, increasing streams by over 570%.

The support of traditional media meant the band had hit nationally, with an ITV This Morning sync deal, BBC and Amazing Radio plays plus print features across Edinburgh Evening News.

We delivered strategic campaigns surrounding 3 single releases, contributing to significant growth across streaming platforms, socials and ticket sales. 

“Easy to work with, switched on and genuinely passionate about the music they’re working with, Burstimo provides the commitment and care you’d expect from a top PR company. We’re definitely looking forward to working with the team again!”

– Lakyoto