GETTING MAXIMUM EXPOSURE THROUGH RADIO
STRATEGICALLY POSITION KID KAPICHI WITHIN THE MEDIA SUITABLE TO MUSICAL STYLE, TARGETING THEIR IDEAL FANBASE AND INCREASING EXPOSURE TO INTRODUCE THE BAND TO THE NEXT LEVEL IN THEIR MUSICAL CAREER.
OVER 230,000 FACEBOOK USERS REACHED
SIGNED TO IE MANAGEMENT
To ensure the band were reaching their target audience, our strategy team developed an innovative release plan surrounding two single releases, to guarantee the music is not only heard but engaged with so to ensure the band can develop a loyal fanbase.
With the PR team securing online coverage on Record of the Day and the radio pluggers confirming national radio play across BBC 6 Music, Planet Rock and Amazing Radio, they guided the digital marketing team through analysing media data to the strongest audiences to target via social, leading to a Facebook reach of over 235,000 and Twitter of over 250,000.
Starting by raising awareness of the band to potential fans via Facebook pages, the music video was then used to retarget the audience that originally engaged.
Providing innovative campaigns surrounding 2 single releases, Kid Kapichi are now signed to IE Management and X Ray Touring.
“Working with Burstimo was a delight. Proactive, excellent communication and thorough weekly reporting. Highly recommended.”
– IE Management