Dutchkid

Dutchkid

USING CREATIVITY TO TAKE A DEBUT RELEASE TO GETTING SIGNED

The brief

LEVERAGE THE BAND’S IMAGE, COMMERCIALLY STYLED MUSIC AND EXTROVERTED PERSONALITIES TO ENGAGE FANS GLOBALLY FOR A DEBUT RELEASE, WE WERE SET THE TARGET OF ANNOUNCING THE ALT POP BAND DUTCHKID TO THE WORLD.

5595% INCREASE IN STREAMS

SIGNED TO ULTRA MUSIC

PLAYED IN OVER 10,200 STORES WORLDWIDE

Recognising potential from day one, our team created an innovative, fast paced release strategy, leading to the decision of pulling previously released material to re-release, to guarantee more exposure. The strategy team formulated a release plan consisting of multiple releases in the lead up to their debut EP, securing exposure surrounding each song, taking advantage of their commercial sound to hit tastemakers and fans alike.

From data analysation and experience within the industry, our marketing team recognised their most radio and playlist friendly tracks to pitched to ensure growth from the first release.  

With our full in-house marketing team of publicists, radio pluggers and digital marketers working together to lead the campaign, national radio play, global in-store sync deals, live TV interviews and online features were secured. The credibility gained allowed our digital marketing team to introduce the band to Spotify Editors, leading to placement editorial playlists on Hot New Bands and Fresh Find Poptronix as well as support from Apple Music, making them Our Favourite Artist This Month in South Africa and placing them on Apple Music’s Today playlist globally. 


We soon attracted the algorithm to allow Discover Weekly engagement, increasing streams by over 5695%.

The support of traditional media meant the band had hit nationally, with a TV debut on London Live performing a session and interview, BBC 6 Music, Fubar Radio, and SRF 3 plays. plus features across Flavour Magazine and Indie Shuffle.

The strategy team worked alongside the marketing department to target stores that would suit Dutchkid’s sound and target audience, leading to the track placing in over 10,200 stores globally with brands such as Nissan, Liberty London, Clarks and The Body Shop and gyms across the US and Canada playing the tracks.

We delivered strategic campaigns surrounding 8 releases, which lead to the introduction to Sony’s Ultra Music, who the collective are signed to today.

“Burstimo have gone above and beyond in helping us promote our music. Great service and team!”

– Dutchkid