USING CREATIVITY AND MODERN VISUALS TO BUILD ON THE ARTIST BRAND
USING ART DIRECTION AND ARTWORK FROM THE ALBUM, OUR AIM WAS TO PRODUCE A SERIES OF BILLBOARD FOR DISPLAY AROUND LONDON TO COINCIDE WITH THE UK RELEASE.
NO. 1 ON BILLBOARD 200 ALBUMS CHART
101,000 ALBUM SALES IN WEEK ONE
Using artwork from Brockhampton’s album pack shots, Sony Music’s RCA needed us to create billboard and street marketing to promote Brockhampton’s release, Iridescene.
Displayed around London to coincide with the UK release, the work was used to increase awareness surrounding the release as well as sales, with the first week of release seeing over 100,000 album sales, making it reach No.1 in the Billboard 200 Albums Chart.