One Way to Share your Music to Get that Viral Effect | DIY Music Promotion

Do you want to get thousands of people to share your music simply and easily? Then this is the article for you.

When something goes viral, it has to start from somewhere, and that somewhere is you. You simply get your track in front of the right people who will share it and keep doing that.  

And then more people will eventually share it, and the viral snowball effect will come into play for you.

In this article, I am going to explain to you how to share your music and get things rolling. 

There are any number of methods out there that explain how to share your music, but this way is easy to implement, and anyone can do it.

Welcome to the Greet and Retweet Method

You can literally get hundreds of people retweeting your music, and thousands of people will hear your track and share your music.

Yes, we will be using Twitter. The same principle works on Instagram, but the Twitter search function is far superior and makes it easier to connect with the right people.

Step One: Who are You Like?

Find artists similar to yourself. I’m not talking about huge and established artists here, but artists who have quite a few fans and shares, but still quite niche, with an audience proud to find them on Twitter and share their music.

You determine who the right bands are – they will have between 100,000 and a few million streams on Spotify

A good way of amassing several artists similar to you is to go to LastFm and find one artist you are similar to and keep hunting from there until you have a list of 20 or so artists who you think would have the same fan base as you.

last.fm

These artists must be very similar to you, as you will see in the subsequent steps.

For some of you, this might be the first time doing this research, and you are finding out for the first time what artists are similar to you. It is proper research to do.

So now you have your list, let’s move on.

Step 2: Get Onboard the TweetDeck

For this step, we want to find out who has shared those artists on their Twitter Feed, and that is why it was of utmost importance to find artists similar to you.

Every person and their dog might share a music video from Drake, Adriana Grande, or Calvin Harris, but people who share new artists, and their music on their feeds are our targets. 

So to do this, we’re going to be using a website called TweetDeck. You might have heard of it. 

It’s a free platform, which allows you to follow multiple Twitter topics at the same time. That’s what it was designed for. So if you’ve got diverse interests, you can keep track of everything.

But today you are going to use it to find people who have credible accounts with lots of engagements who share similar artists’ music, who we can be confident will share your music.

Pick one of the artists from your list from step one and enter their name and the name of their latest track into TweetDeck.

This will bring up everyone who has tweeted about that track in chronological order. 

Yes, the regular search function on Twitter will do that too.

But what it doesn’t do is give you the ability to filter those results. Tweetdeck can.

What we want to do is filter by engagement – you can set a minimum number of likes or retweets.

When I complete this exercise, I put in a minimum of 30 likes and (optional) 5 retweets. What I want to see is does this person get engagement on their post, when they share an artist’s track.

This task will filter out anyone who has no followers and no engagement. This helps to determine the best people to reach out to and saves you wasting your time on people whose share won’t make much of an impact. 

Now, everyone on that list is worth getting a tweet from (almost).  

Step 3: The Tweeter Acid Test

Hold down Alt or Option key on your keyboard, depending on if you are a Mac or Windows user and click every single username on that list.

This will open up the tab of their profile. I usually do around 30.

These are all people that are willing to share music similar to yours. But, you should only be interested in profiles that have over 1000 followers to share your music..

So I go through those 30 profiles and delete the ones that have less than 1000 followers.

Then I go back into TweetDeck and replace them until I have 30 profiles with 1000 followers and/or the feed on TweetDeck gets a bit old, and the tweets are from a few months ago and stale. 

Step 4: Here Comes the Spreadsheet Bit

Now, we need to create a spreadsheet with four columns.

Column 1 is the username of the person who has the account.

Column 2 is the name of the artist they have tweeted about.

Column 3 is the stage of communication with that user.

Column 4 is the date and time sent.

Fill in columns 1 and 2, with the list gathered from step 2.

Have a look through all the people on your list that don’t have their direct messages open on Twitter and follow them as you won’t be able to message them cold unless you do.

Put a zero in the stage column for those people, and we will come back to them later.

Step 5: Getting The Stage Ready for the Magic

You are going to message all the people who don’t have a 0 in the stage column. And so they know it isn’t spam, you are going to say something like (reword to make it sound like you):

“Hey, insert name, I noticed you shared Artist’s Track title. I absolutely loved it. Thank you so much for bringing it to my attention.”

That’s it! That is all you say on your first contact. You need to wait at least 24 hours till the next contact (and to see if they answer).

On your spreadsheet, enter in a 1 on the stage column, so you can keep track of where you are and the date and time sent in the date/time column.

If this is your first cycle of this method that you’ve gone through, you’ve only got about 30 people on the spreadsheet. 

So in those first 24 hours, you can repeat steps 2 to 4 and increase the number on your spreadsheet until you have got 100 people who you have contacted with your initial stage 1 message (or more if you have time).

Step 6: 24 Hours Later

I know that you really want to get your music out there and get views and streams, but you’ll have to be a bit patient and develop a little rapport.

Check for answers from the people you sent message one out to. They are not going to be sure about you and what you want. So they probably answered something along the lines of “yeah, I love that band.”

Now what you can do is go back again with something like:

“Yeah, they really inspired me and my music. How did you discover them?”

The reason that you’re asking that question is, the more replies you get from them, the more they invest in you, and the more likely they are to share your music later on. 

You see every time that you prove to them that there’s nothing in it for you. You are just having a discussion that improves your rapport and your credibility. 

And that means that when you do ask them to share your music, they’re more likely to do it. 

So next, go back to the spreadsheet and put a number 2 in the stage column and date and time in the appropriate column too. Stage 2 means that we’ve gone back again, trying to get them to answer another question or send us another message. 

Step 7: Moving in for the Kill

You have developed a rapport with these users, you have got into a conversation with them, they know you a little bit and you are ready to go in for the kill.

So after they reply to your second message, you can reply with something such as:

“Awesome, actually love this artist. And if you have any time at all, please do check out my music. If you enjoy that artist, I’m sure you’ll enjoy mine too: link to your music.”

And you don’t even have to ask for the share!

Because we already know they like you and that they will share music that they love.

By asking for the share, you would devalue the entire conversation, and all your credibility is lost as an artist. 

Now go back to the spreadsheet and change everyone who you’ve sent your music to stage 3.

Step 8: Tying up Loose Ends

After three days, if the user has not made it to stage 3, you can message them anyway with the following message.

“Awesome, actually love this artist. And if you have any time at all, please do check out my music. If you enjoy that artist, I’m sure you’ll enjoy mine too: link to your music.”  

At this point, you have nothing to lose, and as they didn’t get back to you, there was no rapport built (but if they do end up sharing and 3 to 5% will don’t forget to thank them).

Also, remember those zeros?

Now is an excellent time to check whether those zeros have followed us back, so we can message them and get them to stage 1 and start the process again.

Step 9: Rinse and Repeat

If you can spend a couple of hours doing this hundreds of times per day, you’ll get a viral effect on your track, or music video. Essentially, you are getting social proof on your track, as if you get 30 to 40 retweets, other people will see that and want to listen too and share your music also.

Over time, you build up a list of retweeters you can come to rely on who will share your music, every time you release something. 

And that is How You Share Your Music on Twitter

If you found this article useful, Burtismo has plenty more ideas and strategies on the best ways to promote your music and how to get other people to share your music. Do let us know in the comments how you get on. 

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