How to Promote Your Music By Effectively Linking to Get The Most Bang For Your Buck

So you want to promote your music and have created an ad, and you’ve got to that section on the Facebook ad manager and got stuck in your tracks.

Or maybe you’ve arranged for an influencer to shout out your music.

But your stumbling block is what link to give and where to direct people. 

You’re not alone!

Unravelling the Mystery of How to Promote Music with Ads Successfully

In this article, I’m going to take you through all of the options you have available to you, whether you direct people to your YouTube, to your Spotify, Apple Music or your Instagram profile, or to the same platform where you are advertising.

At Burstimo, we have this dilemma every day, because we advise our artists where the ad money is best spent.

100,000 views to a random Instagram post may not be of good value, nor likely to convert visitors into fans. These are just two primary considerations when deciding where to send people.

# 1 Promote Your Music YouTube Links

I’m going to start with YouTube because I love sending people to YouTube as a platform. The reason is that each view of your video or channel is an asset. YouTube will retarget those viewers on your behalf.

Suppose someone watches the majority of your video. In that case, when you release your next video on YouTube, the algorithms will suggest your latest video via their homepage, even if your last video was from 3 months ago.

Ads can cost a little more to get people onto YouTube, but you will likely get a lot more views for your money. 

On the first appearance, you might get less of a return. But you have to factor in the extra future views from the YouTube algorithm.

You get longevity.

And if they subscribe to your YouTube channel, you can potentially create a lifelong fan.

Also to watch videos on Youtube you don’t need to download anything, unlike Spotify and Apple Music which require an account.

In all likelihood, the view will have a Google or Youtube account that signs them in automatically, so in one click, they will be able to view the video.

There will be no additional steps, accounts to sign up for, or apps to download.

Another advantage of sending traffic to YouTube is that you can make use of visuals. With a good music video, you can show them just that, without messages pinging or an overactive newsfeed.

The only distraction is the next video in the queue, 

One of the cons of sending people to YouTube is if people are on their phone, they aren’t able to listen in the background. 

When they go to YouTube, click it on their phone, it will take them away from the app. 

They might start listening and even think it is a good track, but then when a message comes through, or they go back to what they were doing before they saw your link, then YouTube will not play in the background.

I know some Android phones have a picture in picture feature or a workaround. But, in general, it is a lot more challenging to leave tracks running in the background on YouTube.

For example, you get on a bus, and you want to lock your phone, and put it in your pocket and listen to Youtube on your headphones. You can’t do that with YouTube.

Directing people to Youtube will only work well if the video you are leading them to is not a static image with music playing. We have tried ads before that look visually stunning, but directed to a static image and they have not been that successful.

If the video is just a static image with music, if people are on their phone, it is unlikely that they will sit there and listen to it because it needs to be visually pleasing as well to keep their attention.

YouTube Deciding Factor

So the deciding factor on sending users to YouTube is whether the artist has visually compelling videos on their channel, and they upload frequently. Youtube’s algorithms would pay off in dividends.

#2 Promote Your Music Links on the Platform You Are Placing Your Ads on

The next option is to keep traffic on Facebook or Instagram.

So this is where someone is scrolling through their newsfeed, and you’ve managed to entice them with your ad. They may sit there and watch it without the need for leaving the app.

You’re just going to run a video as an ad, for video views, which is excellent for general awareness.

But I feel it comes with a lot of drawbacks because these platforms come with a considerable amount of distractions, and it is your job to break the flow of endless scrolling.

You have to stop the scroll with a pattern interrupt, and that is not always an easy feat.

A lot of marketers will tell you to break the pattern and get the viewer to take any action because otherwise, there are just so many distractions.

The audio on the phone through headphones is never going to be that good a quality whether its Instagram or Facebook and people tend to search with the sound off as it sounds horrible hearing the 3 seconds of video from everyone you scroll by!

If you want them to watch your video ad, then they will need to take the additional action of turning up the volume. Bearing this in mind, It can be just as useful to send them to another place to get a higher level of investment than watching a music video with no volume!

I would happily do ads on Instagram and Facebook for video views, but only if you have a good retargeting strategy. 

This is a good strategy, and I cover this in more detail here:  Facebook and Instagram ads tutorial video about video views and a retargeting strategy. It works well.

Same Platform Deciding Factor

You should not expect people to invest in that initial piece of content you create an ad for because, you need to bombard people three to four times to be able to get them to invest, of which the first step is getting awareness from the video views.

#3 Promote Your Music By Linking to Spotify or Apple Music

You would think that Spotify or Apple music would be the logical choice to send visitors to as streams are everything for an artist. If you’re going to invest your money into advertising your music, then you’re likely to want to get your stream count up. 

Spotify does have a strong algorithm, so you can get for your money if you can get people to Spotify, and listen,

It counts as a stream if they listen to 30 seconds or more of the track. 

If you’re getting a lot of clicks from Instagram or Facebook, and people have gone and listened, and you are not getting streams:

  • Perhaps they’re not listening to the full track.
  • Maybe you are directing people to the wrong place
  • It is possible you should have sent them to YouTube.
  • It could be they just weren’t invested enough, and you need a retargeting campaign.

You need to reassess the original content or the journey to understand why. Perhaps the bit of the track that you advertised is the strongest bit of the track and when the visitor starts to listen, they realise that they don’t like the track at all. 

So there are lots of things to consider. 

However, you do get follows, and you do get saves on your track. This all helps the algorithm, and you can end up getting placed on a lot of good playlists.

They might only have 50 to 100 followers if its a personal playlist, but this is still an asset and still helps the Spotify algorithm. 

I can totally see why people would want to place ads and direct them to digital streaming platforms. You also now have a lot of smart URLs and link tree type websites, which allow you to people to click through, go to a website and select whether they want to go on Spotify or Apple Music.

This again helps with retargeting as it allows you to upload a pixel and retarget people who have clicked through to Spotify. You can then retarget them with your Instagram profile and get more followers that way, knowing that they have now heard your music. 

So there are lots of things you can do with linking to streaming platforms, but linking people to Spotify does come with a few drawbacks.

I think the main drawback is that people might not have Spotify installed or Apple Music. So you end up wasting a lot of money on people who don’t have it installed. 

I know you can target people on Facebook, who have an interest in Spotify, or Apple Music and narrow them down. But Facebook doesn’t know who has what installed. They know that they’ve mentioned Spotify, or perhaps been on the Spotify website, or searched Spotify. 

Narrowing your audience down is not necessarily enough as you are taking a huge gamble that they’re going to click through and decide to open it up because they’re going to get a notification saying are you sure you want to open Spotify? 

And if they have Spotify installed and clicked “Yes”, they are going to lose the last playlist that they were listening to and risk losing their place in that playlist. So it’s also quite a significant commitment to get people across to there.

A tip here is if you’re finding that your ads are not converting very well, you can try filtering to only people who are browsing Instagram or Facebook on a mobile device. You might find that because of the nature of your ad, it works better on a mobile device. And you know that people are on the move, and more likely to sit and listen to music. 

Whereas if someone is browsing Facebook on a laptop, they might be at work, they might be bored, or they might be sitting watching TV.

So you can filter people to a mobile device only as an audience and then you know, they’ll probably have a digital streaming platform installed. 

Run an ad and test them against each other and see which one is the cheapest. 

Streaming Platforms Deciding Factor

Directing traffic to digital streaming platforms is the default choice if there is nothing else.

If there are no other assets, it’s just an artist with good music. Yes, Spotify or Apple Music will be where we send people, but it does have its limitations. 

It does make it very, very difficult for you to convert someone into a lifelong fan that understands you as an artist and wants to feel like they know you on a personal level and want to tell a friend about you.

But if it’s just about the music, the default is Spotify, to get the streams, the release radars, followers up, and grow the algorithm presence, as well as hopefully landing on some playlists.

Promote Your Music By Linking to Your Instagram profile

Lastly, you can direct them to your Instagram profile. 

One of the metrics that artists love is to see that they’re getting followers because there’s nothing better than putting up Instagram stories and seeing people interact with it. They reply to you, you walk down the street, and people recognise you. If you want that, then Instagram is the place to send people because that is the place where people get to know your face.

To achieve this, you do need to have the music in the ad itself. The viewer is going to need an opportunity to hear your music, but they’re not going to click follow if they don’t like your music.

You are a musician, that is essentially what you do, and music is the content type you’re providing. 

If your music is good enough, then you can send people there.

A mistake I see a lot of artists making is sending the traffic to their Instagram profile, but the content on that page is not worth following.

They end up just wasting their money trying to get followers, and they say to themselves,” when I’ve got the following, that’s when I’ll start putting effort into my content”. 

But unfortunately, it just doesn’t work like that. 

You have to show that you have good content and are worth following. First-time visitors will take a glance at your Instagram profile, and maybe they’ll click through on a couple of posts, if they like what they see, then you are more likely to get visitors converted into followers. 

That’s when you can plug your music, and you’ve got a ready audience that will go and stream your new music when it comes out. They are invested in you. They know you, and they want to support you. 

So there are so many advantages to it. 

Instagram Deciding Factor

When deciding whether to send traffic to an Instagram profile, we would take a brief look at the Instagram profile and as ourselves: is this a profile that people will want to follow? 

If you have a decent profile, it is good to send traffic there. You can plug your music from there knowing that your followers are invested in you, grow your audience and grow real fans.

So which Promote Your Music Linking Strategy is Best for You?

You need to take a good look at your overall online presence and see what assets you have available. Think about where your strengths are, and from there you can conclude where to send your traffic. 

If you have found this article useful, take a look around and read more promote your music articles, or you can check out our music marketing videos on Youtube.

The Most Powerful Marketing Strategy For Music in the World & How To Implement It

I don’t think that Burstimo has talked about this powerful marketing strategy for music enough. 

How We Chose This Topic

The importance of this topic came about from a chat last week within the Burstimo team about how we can help artists to get a break.

We started at the absolute ground level and asked the question “How did you discover the artists that you love and want to go and see live?”.

We went around the room, and everybody gave the same answer.

Discussing the most powerful marketing strategy for music

It wasn’t Spotify.

It wasn’t Instagram or YouTube

It wasn’t radio or blogs

It was that a friend told me about them! That’s how we all became fans of our favourite artists.

That answer is so powerful as it gives you an end goal if you want to make it big time and sell out stadiums, you need to know how to instigate word of mouth.

 So today’s article is about the power of word of mouth when it comes to music marketing.

Why is this one marketing strategy for music so powerful?

Word of mouth works exceptionally well for music (and most industries really) because you trust the opinion of that friend who is telling about that artist and it is social proof the artist already has fans.

Upon finding the artist or track, you will listen to it with a completely different mindset to if you were just browsing through a playlist and stumbled across it.

Because your friend told you about it, the chances are you will listen to the whole track, and if you like it, you might listen to more tracks and find out more about them (if your friend hasn’t told it to you already).

When you get told about an artist, and you like them, it makes you feel comfortable sharing it too. As people naturally have a sheep mentality of if they see other people doing things, they feel comfortable doing the same.

In this regard, if someone tells you about an artist and you like them because your friend has recommended them and talked about them, you feel comfortable sharing it with more friends.

It won’t make you look stupid, because you know other people are talking about the artist and you are comfortable sharing your discovery.

Now certain personality types are more likely to tell others about their discovery before anyone’s ever told them and they just found them on Spotify. Those people are great. You do want them in your fan base. 

But the majority of the population need to feel comfortable saying something to someone else knowing that someone has already said it to them.

4 Tips to Successfully Implement This Marketing Strategy For Music

Here are four tips on how you can instigate word of mouth into your content and give yourself the best chance of breaking as an artist. 

Tip One: Inject Personality into Your Content

As an artist, you have to remember that its not just the music that people are interested in, but who you are and what you stand for.

Even amazing content in ads, Instagram profile or TikTok can fail if you cannot express who you are within that content. People become fans when they feel a connection. They might not get you straight away but need a few touchpoints for them to decide that they like you and want to talk about you.

Think about the last artist or content creator you really liked. How many times did it take you before you told someone else about them?

Even if you didn’t discover them through word of mouth, but on Spotify, you still would probably need to play a few songs, find out what the artist is about for two or three weeks before you feel confident enough to recommend them to a friend.

Having a strong personality and passion will make people want to come back and revisit you and is organically going to promote word of mouth.

Don’t be afraid of going extreme. You can be extremely relatable or extremely unrelatable where people idolize you. By picking an extreme, you are more likely to get attention and get people talking about you.

Tip Two: Live for the Live Slots 

Band playing live

Get yourself some live gigs. Obviously easier said than done at this time of writing, but after lockdown get out there and get in lots of live performances as people love talking about people they have seen perform live. Again, it is about connection, when people see you live you are building that connection and in all likelihood, they will come and see you again and next time bring their friends. When they initially tell their friends, they are planting seeds on your behalf.

If your performance is good enough, people will talk about the night because that’s what people do in conversations. People talk about events that they went to. So if a friend says what did you get up to at the weekend? 

You don’t say I discovered a great artist and listened to them on repeat all weekend. 

You talk about experiences; you talk about what you did outside of the home. You don’t want your life to sound boring to your friends. So you talk about what shows you went to, whether it’s bragging whether it’s a great experience, it doesn’t really matter. 

Your friend will ask ‘Who did you go and see?’

And when you tell them, they will probably look up the artist to see who you are raving about. 

Tip Three: Give People Something To Talk About

You can give people something to talk about, and it can be music related or a publicity stunt.

You could go and film a video in public, giving an impressive performance playing the piano in a crowded train station, which would make great social media content that people can share and comment on.

The best example of a publicity stunt I can think is Oasis. Maybe you have seen the Netflix documentary about them?

They had a big concert in the Netherlands, for which they had to take a ferry to reach. Their manager told them that this show would be their break.

What ended up happening was they started a fight on the boat, and it was with a big group of people. They got arrested and thrown off the ship (but got to their destination).

However, as they were arrested, they got sent straight back to the UK and no show! Their manager was furious.

Social media wasn’t around then. But the incident was covered by the newspapers and radio. Everyone knew that this band called Oasis from Manchester had been arrested for a brawl on a boat.

It was this incident that gave Oasis their break. Everyone wanted to know who they were, and they went and listened to their music, but also that brawl also represented their personality.

People got invested in their story and their personality from there. That publicity stunt did match what they were about as a band. 

And for me, that is the perfect example of things you can do. Don’t get me wrong; I’m not saying go and start brawls in shopping malls and wait for media fallout. Instead, think about what your brand is about and things that might get people talking about you and potentially news coverage.

Tip Four: Make People Feel Like They Know You

If you feel like you know someone on some kind of personal level, and you’re proud or identify with what they are achieving, you’re going to tell your friends about them. 

Again, like the experience of attending a live show, it’s kind of like a brag. So you want to be able to say, I know this person, and have you seen that they’re an artist that is breaking in and their followers are going up. 

So don’t be aloof with your content.

  • If people comment. Reply.
  • If people DM you. Reply.
  • You need to be able to have a conversation with people.
  • DM every new follower with something bespoke.

Make them feel like there is a conversation to be had, and that they can get to know you.

No, they’re not going to talk about you straight away from these actions, but when you release music and content, you’ll build up more of a rapport. They will keep seeing you come up on their social media feed.

Something to note is that you will appear higher on the feeds of those you have DMed and engaged with and also the same applies to Instagram stories. So, by DMing and having conversations with multiple people, you will expand your reach organically. 

But the main point here is that people feel like they know you, and they will introduce you to more of their friends and family and talk about you more. 

What are you going to do to make this marketing strategy for music work for you?

Let us know in the comments and be sure to visit again soon for more music marketing articles or our YouTube Channel for a whole host of ways to break as an artist.

Get on Spotify Official Playlists With These 3 Key Tips

Are you Tired of Releasing Music but not Getting Added to Spotify Official Playlists?

Do you look at other artists who don’t have as good music as you and wonder how they managed to get on Spotify official playlists? Even though you submitted your track, the Spotify curators somehow favored their track over yours.

Just imagine if your track was added to a Spotify official playlist. Think about what it would do for your career:

  • You’d start earning a significant income from your music
  • You’d start getting more and more fans
  • And potentially reach millions of streams
  • It would validate all the time and effort that you have put into your music.

Some of the artists we’ve worked with have been added to some of the biggest Spotify playlists, like New Music Friday, R&B UK, RapCaviar, New Pop Revolution and so on. 

Tell us in the blog comments which of the Spotify official playlists would be the dream choice for your type of music.

Getting on Spotify Official Playlists – It’s Not What You Think

After working with these artists, it has become apparent that three significant factors play an essential role in getting added to Spotify official playlists. Every artist in this situation does them, so it is no coincidence they are included on their chosen Spotify official playlist.

You’re probably thinking it is something to do with the labels like owning shares in Spotify or having Spotify in their pocket. 

But the truth is, that’s not the case at all.

The labels aren’t investing in Spotify, as they have their own audience. Spotify has a mass audience and is the most popular streaming platform. So if anything, Spotify has the labels in their pockets.

To prove it, look at New Music Friday right now:

Look at all of the artists that are on that playlist. and click on a release:

Scroll down to the bottom, it will tell you who it is released through.

When you look through others on the list you will see that the percentage of major label released artists on there is always between 30% and 50%. 

And that means up to half the playlists is for independent artists or artists that are assigned to non-major labels. 

The Starting Block to Getting Onto Official Spotify Playlists

So I want to show you how to get added to your first major Spotify playlist. We consider a major playlist to have over 100,000 followers and a flagship playlist. A flagship playlist is one where you go to the Browse section, pick a genre, and it is one of the top 5 playlists there that everyone listens to.

Spotify is continually creating new playlists for emerging artists that are niche and allow emerging artists a chance. These playlists start on zero followers and it takes a while for them to build up, but at least when you get added to one, you know you are on the radar of one of the curators. 

The only way to get on the radar of the curators is by filling in the Spotify for Artists form. Here you can see a video on how to fill in the Spotify Artists Form, so you know this process and precisely what we put in the form that got a small emerging artist on New Music Friday amongst other Spotify official playlists.

The Essential Key to Landing on Major Spotify Playlists

What you need to know for my three tips to work is that you need to understand it from Spotify’s point of view.

I know that’s difficult as an artist because all you want to do is make great music and get it on a playlist and have people listen.

To make these tips work, you need to consider that it is the Spotify curators job to make this playlist the best experience possible for the person who is paying for Spotify as a service. 

They need to make it a good experience and also get as many streams as possible from the playlist. Spotify is a business that competes with the likes of Apple Music, Deezer and YouTube Music who are all hot on their heels trying to take their market share.

So when a user clicks the playlist and has a scan of the playlist, they will want to see some recognizable artists on the playlist. 

So if they are a rap fan or a rock fan, they’re going to look at which artists are on the playlist. They will want to have heard of most of the artists because then they know it is a good playlist, and worth listening to. 

If the curator picks 40 tracks because they are good, but no one’s heard of them, the chances are, the user is not going to be convinced to stream this playlist and will find another playlist. 

So this all comes into consideration when a curator decides to put you on a playlist. 

There are three things that the curators are looking for. 

Spotify Curator Question #1: Can you build a fan base? 

Can you demonstrate that you are able to build a fan base when they visit your Instagram account?Does it show that you have fans? Are they engaged or have you just faked your numbers with follow for follow? 

Are you putting up pictures of venues where you have sold out, or do you have fans wanting to take photos with you? 

Or are you just showing pictures of you with a rented Lamborghini? 

Spotify Curator Question #2: Are You Worth the Investment?

Are you putting out good music consistently? A lot of artists will put out one track and expect to land on Spotify official playlists. And it’s possible that it did get on the radar of a curator. 

But for a first release, a curator can’t just put you on a significant playlist and hope that you will release again. You need to prove to them that you are in it for the long haul with release after release. 

So if you’ve put out a single, an EP or an album, are you going to put out again regularly or are you going to quit your career because it didn’t happen? Or maybe it was just a side project to see if you would be discovered? 

Curators need to see that you are worth the investment because they have limited slots available on these playlists. 

So are you going to stop releasing because someone else nabbed that slot and if they gave it to you, are you going to release again?

Are you going to build on the momentum that it gives you and become an artist that they want to support continually? 

Or is it just going to be one release and you give up?

You need to show that you are continually releasing good music. It is essential to release singles regularly. And the primary reason why is because you can show your progress release upon release. If you have released an EP or an album, then some of your best songs could get lost in that collection of songs.

Spotify Curator Question #3: Have You Made it Easy For the Curator?

Have you done your bit for Spotify? 

Have you filled in your bio comprehensively? 

Does your image look good? 

Because when people are listening to the playlist, your artwork comes up, the curator does not want people to view terrible artwork when people are listening to their playlist.

Make sure you’ve got good artwork, a good cover photo and also a good collection of pictures, this will make their platform look better, and then that playlist seems better.

Get a professional photoshoot done if you need to.

You could even use the new canvas feature, which is a looping video which people can watch when they are listening to your track. Some artists also put hidden messages or meanings within these looping videos to complement the message in the track. 

A Bonus Spotify Official Playlists Tip

This is a point which the major labels are doing right now, and you can replicate,

If you ever get into the viral charts, you get added to a significant playlist, AND then you also get added to your country’s viral charts. 

What you’ll know about viral charts is you move up and down your place on the playlist. So the more streams you are getting in real time you can overtake artists on that playlist.

So my best advice is that if you hit the viral charts and you’re running Facebook ads, Instagram ads or you have an engaged audience, don’t link them to your track, but link them to the stream on that playlist. 

Then you’ll find that because people are streaming on that playlist, you will move up the charts.

This can get you many more streams and have an exponential effect. And you might even end up number one on your country’s viral charts.

Are There Any Exceptions to the Rules?

If you’re wondering if there’s any exceptions to these rules, the only way I know is through the EDM genre. I find with EDM you don’t need as significant a social media presence and fanbase to be able to get added to major Spotify official playlists. It tends to be more about your music and your reputation in the industry. 

So if you are an EDM artist then look into collaborating with other producers to get your first significant playlist potentially and onto the radar of the curators. 

Then, when you release again on your own, you will get added to a Spotify official playlist or even New Music Friday, as you’ve already been tagged as an artist who has been on an official playlist before. 

Go Forth and Prosper with Your Playlist Endeavors!

Share this article with your band mates, your manager, your label so that they focus less on ineffectual pitching and trying to get in front of the right people. Instead, encourage them to concentrate on following these guidelines to get on Spotify official playlists.

Success is not about getting in front of the right person, but growing as an artist, creating a good user experience with your fans and becoming an artist worth investing in.

I hope you found this article useful and that you get on the Spotify Official Playlists of your dreams. Any questions, feel free to pop them in the comments below. And keep coming back for more timely music advice, both here and on our Burstimo YouTube Channel.

What To Do if TikTok Gets Banned

In the last few days, Donald Trump has announced he will ban Chinese app TikTok

From a music marketing perspective, this isn’t very pleasant, especially as Burstimo has created endless amounts of tutorials on how to promote your music on this app as it is such an excellent platform for musicians.

If Trump is successful this is terrible news for us as last month, our top viewing country was the USA, which may be the case for you,

For anyone outside of the US, this will be a useful article for you too. Regardless of if your TikTok audience is from the US or other countries, if the app gets banned in the US, more countries are likely to follow suit, and TikTok may lose all its traction.

So today in this article, we’re going to discuss why there is an impending ban and what you can do if Trump is successful and gets TikTok banned in the USA.

So keep on reading…

Just What is all the TikTok Fuss About?

TikTok has already been banned in India, alongside another 58 Chinese apps. This is due to border conflicts and alleged stealing and transmitting of data, that has been denied by TikTok.

The US government has also raised concerns with the Chinese government’s data collection methods, both for Chinese citizens and the potential that TikTok has to collect data information from citizens outside of China.

Theoretically, the terms described in TikTok’s privacy policy give the company the right to share information with members of their corporate group, like it’s parent company Bytedance. This opens the door to the potential sharing of information to Beijing, according to Protonmail’s research.

It appears a lot of the issues are based on theory, and there are no specific cases of proven data mismanagement.

But all is not lost, there is a possibility that Microsoft (and other bidders) are considering purchasing the US leg of TikTok, but this option also looks to be fraught with difficulties and uncertainty. 

3 Things You Can Do To Prepare For The Worst

If TikTok is banned, all your hard work does not need to be a waste of time. Here are a few things you can do to make it all worthwhile!

#1 Keep Creating Content on TikTok

As TikTok is in the public eye, it is getting a lot of use, and until (and if) it gets banned you can be creating content that attracts new fans.

#2 Repurpose TikTok Content

While it is still alive, I recommend that you can save all the content you have created on it as it can be repurposed on other platforms like YouTube and Facebook.

#3 Move Your Audience Across to Other Social Platforms

While TikTok is still alive, you can look to move your audience across to other social platforms. The obvious choice is Instagram for many, and it is a good choice as they are adding a new feature called Reels, which will be discussed in more detail later.

YouTube is also a solid choice to move people across to as it is another video platform, where people can see more extended versions of your TikTok video teasers. It would be a good time to ensure your channel has some great content.

Moving people away from TikTok isn’t that easy, but here are a few things you can do to encourage them to visit you on other platforms:

  • Link to your other social profiles (like Instagram and YouTube) on your TikTok profile
  • Create simple call to action videos like taking a clip from a YouTube video and saying click the link in the bio, or comments to see the full video.
  • Take part in TikTok challenges like the VOGUE challenge, which involves taking pictures of yourself and using the VOGUE cover as an overlay and linking to your Instagram for your ‘best’ shots.
  • Leave a cliffhanger so that people have to visit other platforms to find out what happens next, or get the full story. Viewers may find that a little annoying, but if TikTok is getting banned, you want your followers to be on your ‘safe’ socials.
  • Comment on every video that you do, saying where people can find you on other platforms. Your comment will remain near the top and easily visible to your audience.
  • See what creative ways you can think of to encourage your followers to move to another platform – quizzes, contests, incentives etc

 3 Alternatives to TikTok to Consider

When a daisy is pulled up, lots of daisies grow in its place. As TikTok looks to be uprooted, it’s potential replacements are already setting down roots and growing. Now is the best time to get on board with these.

#1 Triller

Triller is basically like another TikTok as it allows you to create and share videos with over 100 filters and video tools. Triller could be an exciting replacement for TikTok and is number one in the app store in India since the ban of TikTok, which means it could be a strong contender if TikTok is banned in the US.

#2 Byte

Byte is an offering that comes from the creator of Vine, so that puts it in good standing to start! On this app, you can edit footage recorded off the app or use its built-in camera to shoot 6-second videos.

#3 Reels

The third alternative is Reels. This is part of the Instagram app and is live in India and due to go live in the US in August 2020. Reels (like TikTok) allows users to create and post 15-second videos. It also has similar editing tools like a countdown timer and video speed adjustments, but it does not have the scrollable feed like TikTok. 

To TikTok or not to TikTok?

While TikTok is still up and working, you can save your content for ideas and repurposing, keep creating, moving your audience to your other platforms and also experiment with Reels, Byte and Triller.

All of these apps have their pros and cons, but there’s no clear leader at the moment. 

If TikTok is to be banned, one will certainly take the lead, so you must be on all of them. This means creating videos you can share on all three (and TikTok) or if you have the time, creating a video specific to each platform.

If you don’t already have an audience on TikTok, you might be thinking, what’s the point? 

You are in prime position to take advantage of this situation. 

If TikTok is banned, the 800 million users will be looking for a new platform to go to, and if you’re on one of the three suggested, you’re more likely to dominate the field and grow your following quickly and easily.

Here at Burstimo, we will keep you updated with the latest with regards to the TikTok situation and the best music promotion opportunities. Make sure you visit regularly and check out our YouTube Channel full of tips and tutorials to get your music heard.

One Way to Share your Music to Get that Viral Effect | DIY Music Promotion

Do you want to get thousands of people to share your music simply and easily? Then this is the article for you.

When something goes viral, it has to start from somewhere, and that somewhere is you. You simply get your track in front of the right people who will share it and keep doing that.  

And then more people will eventually share it, and the viral snowball effect will come into play for you.

In this article, I am going to explain to you how to share your music and get things rolling. 

There are any number of methods out there that explain how to share your music, but this way is easy to implement, and anyone can do it.

Welcome to the Greet and Retweet Method

You can literally get hundreds of people retweeting your music, and thousands of people will hear your track and share your music.

Yes, we will be using Twitter. The same principle works on Instagram, but the Twitter search function is far superior and makes it easier to connect with the right people.

Step One: Who are You Like?

Find artists similar to yourself. I’m not talking about huge and established artists here, but artists who have quite a few fans and shares, but still quite niche, with an audience proud to find them on Twitter and share their music.

You determine who the right bands are – they will have between 100,000 and a few million streams on Spotify

A good way of amassing several artists similar to you is to go to LastFm and find one artist you are similar to and keep hunting from there until you have a list of 20 or so artists who you think would have the same fan base as you.

last.fm

These artists must be very similar to you, as you will see in the subsequent steps.

For some of you, this might be the first time doing this research, and you are finding out for the first time what artists are similar to you. It is proper research to do.

So now you have your list, let’s move on.

Step 2: Get Onboard the TweetDeck

For this step, we want to find out who has shared those artists on their Twitter Feed, and that is why it was of utmost importance to find artists similar to you.

Every person and their dog might share a music video from Drake, Adriana Grande, or Calvin Harris, but people who share new artists, and their music on their feeds are our targets. 

So to do this, we’re going to be using a website called TweetDeck. You might have heard of it. 

It’s a free platform, which allows you to follow multiple Twitter topics at the same time. That’s what it was designed for. So if you’ve got diverse interests, you can keep track of everything.

But today you are going to use it to find people who have credible accounts with lots of engagements who share similar artists’ music, who we can be confident will share your music.

Pick one of the artists from your list from step one and enter their name and the name of their latest track into TweetDeck.

This will bring up everyone who has tweeted about that track in chronological order. 

Yes, the regular search function on Twitter will do that too.

But what it doesn’t do is give you the ability to filter those results. Tweetdeck can.

What we want to do is filter by engagement – you can set a minimum number of likes or retweets.

When I complete this exercise, I put in a minimum of 30 likes and (optional) 5 retweets. What I want to see is does this person get engagement on their post, when they share an artist’s track.

This task will filter out anyone who has no followers and no engagement. This helps to determine the best people to reach out to and saves you wasting your time on people whose share won’t make much of an impact. 

Now, everyone on that list is worth getting a tweet from (almost).  

Step 3: The Tweeter Acid Test

Hold down Alt or Option key on your keyboard, depending on if you are a Mac or Windows user and click every single username on that list.

This will open up the tab of their profile. I usually do around 30.

These are all people that are willing to share music similar to yours. But, you should only be interested in profiles that have over 1000 followers to share your music..

So I go through those 30 profiles and delete the ones that have less than 1000 followers.

Then I go back into TweetDeck and replace them until I have 30 profiles with 1000 followers and/or the feed on TweetDeck gets a bit old, and the tweets are from a few months ago and stale. 

Step 4: Here Comes the Spreadsheet Bit

Now, we need to create a spreadsheet with four columns.

Column 1 is the username of the person who has the account.

Column 2 is the name of the artist they have tweeted about.

Column 3 is the stage of communication with that user.

Column 4 is the date and time sent.

Fill in columns 1 and 2, with the list gathered from step 2.

Have a look through all the people on your list that don’t have their direct messages open on Twitter and follow them as you won’t be able to message them cold unless you do.

Put a zero in the stage column for those people, and we will come back to them later.

Step 5: Getting The Stage Ready for the Magic

You are going to message all the people who don’t have a 0 in the stage column. And so they know it isn’t spam, you are going to say something like (reword to make it sound like you):

“Hey, insert name, I noticed you shared Artist’s Track title. I absolutely loved it. Thank you so much for bringing it to my attention.”

That’s it! That is all you say on your first contact. You need to wait at least 24 hours till the next contact (and to see if they answer).

On your spreadsheet, enter in a 1 on the stage column, so you can keep track of where you are and the date and time sent in the date/time column.

If this is your first cycle of this method that you’ve gone through, you’ve only got about 30 people on the spreadsheet. 

So in those first 24 hours, you can repeat steps 2 to 4 and increase the number on your spreadsheet until you have got 100 people who you have contacted with your initial stage 1 message (or more if you have time).

Step 6: 24 Hours Later

I know that you really want to get your music out there and get views and streams, but you’ll have to be a bit patient and develop a little rapport.

Check for answers from the people you sent message one out to. They are not going to be sure about you and what you want. So they probably answered something along the lines of “yeah, I love that band.”

Now what you can do is go back again with something like:

“Yeah, they really inspired me and my music. How did you discover them?”

The reason that you’re asking that question is, the more replies you get from them, the more they invest in you, and the more likely they are to share your music later on. 

You see every time that you prove to them that there’s nothing in it for you. You are just having a discussion that improves your rapport and your credibility. 

And that means that when you do ask them to share your music, they’re more likely to do it. 

So next, go back to the spreadsheet and put a number 2 in the stage column and date and time in the appropriate column too. Stage 2 means that we’ve gone back again, trying to get them to answer another question or send us another message. 

Step 7: Moving in for the Kill

You have developed a rapport with these users, you have got into a conversation with them, they know you a little bit and you are ready to go in for the kill.

So after they reply to your second message, you can reply with something such as:

“Awesome, actually love this artist. And if you have any time at all, please do check out my music. If you enjoy that artist, I’m sure you’ll enjoy mine too: link to your music.”

And you don’t even have to ask for the share!

Because we already know they like you and that they will share music that they love.

By asking for the share, you would devalue the entire conversation, and all your credibility is lost as an artist. 

Now go back to the spreadsheet and change everyone who you’ve sent your music to stage 3.

Step 8: Tying up Loose Ends

After three days, if the user has not made it to stage 3, you can message them anyway with the following message.

“Awesome, actually love this artist. And if you have any time at all, please do check out my music. If you enjoy that artist, I’m sure you’ll enjoy mine too: link to your music.”  

At this point, you have nothing to lose, and as they didn’t get back to you, there was no rapport built (but if they do end up sharing and 3 to 5% will don’t forget to thank them).

Also, remember those zeros?

Now is an excellent time to check whether those zeros have followed us back, so we can message them and get them to stage 1 and start the process again.

Step 9: Rinse and Repeat

If you can spend a couple of hours doing this hundreds of times per day, you’ll get a viral effect on your track, or music video. Essentially, you are getting social proof on your track, as if you get 30 to 40 retweets, other people will see that and want to listen too and share your music also.

Over time, you build up a list of retweeters you can come to rely on who will share your music, every time you release something. 

And that is How You Share Your Music on Twitter

If you found this article useful, Burtismo has plenty more ideas and strategies on the best ways to promote your music and how to get other people to share your music. Do let us know in the comments how you get on. 

7 Ways To Get Your Music Out There That Really Work

“How to get your music out there!” you ask,

I hear your cry, the frustration, and lack of recognition in your voice!

You have done all the hard work in getting your track ready and out there. Only to get a few streams on Spotify that come from your family, friends, and social media followers you have gathered so far. 

How to get your music out there means you are going to have to tell more people about it, as they will help you get more momentum in getting your music out there.

If you have tried all the usual suspects like music influencer blogs, local press, radio, and SubmitHub, then I’m going to suggest seven more highly actionable ways how to get your music out there and in front of influential people, who could get your track more attention and interest. 

1. Music Supervisors, Take Aim, Pitch

Go to your LinkedIn account and search for music supervisors. The job of a music supervisor is to locate music that would work well on televisions or in the movies. The easiest way to connect with them is through LinkedIn by searching for “music supervisor.”

If you have no luck with this, you can try a site called RocketReach and use it to try and get the email addresses of the music supervisors you locate on LinkedIn.

To ensure that you find legitimate music supervisors, you can check the credits on TV shows or movies and see who the music supervisor is.  

Music supervisors will have a handful of shows or movies they are trying source music for. They usually work for a producer and are responsible for several music curations.

This is a good way how to get your music out there. The first thing that gets cut on a movie or TV show that goes over budget is the music, which is why so few major tracks are used on a movie soundtrack. This becomes your opportunity to pitch your royalty-free music. 

2. Potentially Get Onto Netflix

A skill that will do you well in learning how to get your music out there is to master networking and the pitch on LinkedIn. This time, look for videographers or filmmakers and attempt to connect with them all. They are easier to connect with than music supervisors because they love to expand their network. 

Filmmakers are useful to connect with as they might get paid to do a music video for you, or get commissioned to create a documentary, advert, short movie, etc., and it is their job to do all of the editing and post-production, hence often they will need to find music quickly, 

Their budget will always be limited, so anyone offering royalty-free music in their network could be called upon. Try and make sure it is you! 

If they choose you, your music could be used on a popular TV Advert, or on a documentary that does well or gets on Netflix. 

Imagine your track could blow up with a mostly free how to get your music out there method.

Orvieto, Italy, March 19 2020: Netflix logo on smart tv. Netflix streaming service for watching videos

3. Take the Option of Being Searchable 

One of the places that a production team of a TV show, documentary, video game, or any audiovisual production might look for appropriate background music, is a music library.

The good thing about music libraries is that the more established ones have an extensive list of clients across all media and locations. They can search their archives for the type of music they need for their current content requirements. 

They are always looking for music so that they will be warmer to your approach than most other options. They are a good choice as they could potentially put your music in front of many clients. With some careful consideration as to what keywords would describe your music tracks well, your track could show up in many searches. And end up being used in a significant audiovisual production. 

When you’re just getting started, considering music libraries could help you get that all-important foot in the door,

Some music library sites to look into are Musicbed, Artlist, Epidemic Sound, and Soundstripe..

4. How Reaching Out to Ordinary People can be Extraordinary

Reaching out to regular people on Instagram and Twitter is a potent method of how to get your music out there.

For this method, you look for artists on Twitter in the same genre as you who have released tracks recently and then find the people who shared their tracks.

Direct message these people who shared the music saying along the lines of 

“Thanks for sharing that track, I absolutely loved it. Would you like to check out my music as they inspired me to make my music.”

People will give you feedback, and the chances are that as they shared the original artist, they are very likely to share your music too. If you do this every day, you can potentially get shares of your music every day, 

Here you can watch a more detailed description of how to get your music out there with Twitter.

5. Influencing the Influencer

If you can pitch your music to an influencer on Instagram and they fall in love with your music and your profile, then they will help you get your music out there. 

The best way to contact them on Instagram is to reply when they post a story. They are more likely to take notice of this than a reply to a regular post or by DM. They will be looking for opportunities to engage and for the people who are engaging with their content. 

If you go straight for the DM, you’ll be going in cold, and once they have replied to you a few times on their profile, they will recognize your name and are more likely to read a DM you send them.

Never beg them to share your music, but ask their opinion on your music track and if they like it. If they reply, you won’t go into the requests pile, but show up in their notifications. When you release your next track, you can let the influencer know that you have released a new track.

Continue to engage with them on their profile and let them know that if they have a piece of content that they need music for, they are more than welcome to use your song royalty-free.

6. Become the Counter-Strike for Copyright Strikes

YouTubers are always looking for royalty-free music, and not enough artists are pitching to YouTubers. It is an opportunity that is wide open and a great how to get your music out there technique.

YouTubers are forever getting copyright strikes, so the offer of royalty-free music is going to be music to their ears. So, opt-out of the content ID on your track, and they can use your music without worrying about a copyright strike.

Have a listen to see what music is in the background and the kind of content they create to determine whether your music might be suitable and if it is, then go and pitch to them. To pitch to Youtubers, you can find their email address in the About Me section of their YouTube channel.

If they ask for the Mp3 version, then send it to them. They will appreciate it as you have saved them from getting a copyright strike. Some YouTubers may use the same track over and over again, as it is so difficult to find a music source to rely on and that their audience likes.

This strategy can result in multiple plays. In addition to this, they will put your artist name and track name in their description and maybe even your Spotify link. If people really like your music, they will stream your song from Spotify.

Some influencers on YouTube have Spotify Playlists that their audience listens to constantly. If you got your music played on a Casey Neistat video, then it will go to his playlist, and people will stream it.

7. Don’t Forget the Twitchers

A Lot of artists have been successfully pitching to Twitchers. Again this is another underutilized method on how to get your music out there.

There are not many artists who pitch Twitchers, and they are ideal for pitching to as they have millions of live views on all of their videos. Their playlists are not updated often, and they loop the same song over and over in the background while they play video games, during the break and even when they are speaking.

Twitch is not just for video gamers these days either; there are live streams of all sorts of things, like sport and skating and just chatting.

You can find their contact details via any of the contact strategies mentioned, like finding their email address on YouTube, or by finding them on Instagram

How to Get Your Music out There Conclusion

So as you can see, this is not your average article full of fluff, but real actionable advice that can really help your get your music out there.

You don’t have to spend a fortune, and any connections you make could result in a windfall of track listens and new fans.

This is just the tip of the iceberg as far as the subject of music promotion is concerned. Burstimo has many more words of wisdom to share, so do come back often!