In an age where streaming platforms dominate the way we listen to music, one of the things we get asked the most as a music marketing agency is ‘how do I get more Spotify streams?‘. If you’re making good music, why aren’t more people finding you on Spotify and streaming your tracks?
Imagine what it would feel like if you woke up the day after your music release and you’d already hit a few thousand streams, and even as you watch, the streams are steadily rolling in.
This article will show you the 4 best ways you can get more Spotify streams and make this a reality. These 4 tips will ensure that people are directed to your Spotify, listening to your song, and becoming a valuable fan, not just a listener!
#1 Use Spotify’s Submission Form
The best place to start with building your streams is by doing the basics: submit to Spotify using Spotify for artists.
Filling in the form on this page will ensure that your music is heard by Spotify’s editors. These are the people who create the platform’s biggest playlists which can generate millions of streams. If you get your track onto a Spotify curated playlist, you can get huge streaming numbers, secure fans, and potentially grab a position on the viral charts.
This process requires your distributor to submit your song ideally 3 to 4 weeks before the track release date, so you can pitch to the editors of different playlists.
Playlists like New Music Friday are curated one week beforehand, so at a push, a week beforehand is the latest you would want to submit. Saying this, the longer you give the editors to listen and potentially put you on a playlist, the better.
In the last question of the submission form, you get the opportunity to sell your track. You need to explain to Spotify why you’re worth listening to, how you will bring people onto their platform, and what your plans are for promotion.
You might find this video useful in assisting you with this step: How to pitch to Spotify editors
In this video, we submit to Spotify editors via Spotify for Artists. The example we used in the video actually went on to get that artist placed on New Music Friday UK.
1. Get a distributor to get your track on Spotify for artists
2. Go niche when selecting genres – this will give you a better chance of specific playlist placement
3. Fill in the Spotify for Artists form as comprehensively as possible and don’t be afraid to big yourself up! (Just don’t lie or brag about stuff)
#2 Contact User-Curated Playlists
Getting your music placed on playlists is the one of the best ways of securing quality exposure, growing an audience and of course, getting more streams. But Spotify’s editorial playlists aren’t the only ones you should focus on.
Whilst using the Spotify For Artists form is undoubtedly a great place to start, you can also try using external services such as Playlist Hunter to get yourself onto user-curated playlists, specific to your genre. Just because these playlists aren’t made by Spotify themselves, it doesn’t mean they can’t help boost your streams. In fact, landing yourself on a number of these will help kickstart the algorithm, thus getting you noticed more and giving you a bigger chance of being put on an editorial playlist.
Playlist Hunter is a tool that crawls through Spotify playlists and finds contact emails for the curators of those playlists. With this information, you can then pitch your music directly to the curator and convince them that your track is worth adding to the playlist.
The best way to do this is to send a polite email to the curator letting them know that you admire their playlist and asking them if they would consider adding your track to it. Try not to be too pushy in your sell, but instead, show that you have done your research and even listened to the playlist by mentioning one of the artists on there that you like, or compare your own music to.
#3 Get More Streams with Social Media Ads
The next key to more streams is actually using other platforms to direct followers from your social media sites to Spotify with ads. This allows you to reach new audiences and consequently achieve more streams.
You can direct people from Instagram or Facebook to Spotify to stream your music for as little as $5 a day – and you can monitor what works and what doesn’t.
When it comes to crafting your ad, don’t just include a basic screenshot of your profile or artwork – it just isn’t imaginative enough. You need to grab people’s attention and make them want to swipe up, or watch a little more.
It could be a short promo video showing your credibility by stating ‘featured in…’ or ‘as heard on…’ using a banner, along with the associated logos to draw people in. This will give viewers confidence that your ad is worth clicking.
Alternatively, it could be a teaser – for example: ‘can a song have the word (x) in 20 times and still be awesome?’ or ‘We’ve been compared to Billie Eilish. Do you think we sound like her?’ (With this option, you can run ads to her fans too!).
The idea is simple: you want to encourage people to stream the song without actually asking them explicitly to do so. This way, it appears to be their decision, rather than a pushy advert.
You can do this by invoking their curiosity and using your imagination. Note that videos are more visually appealing, get higher engagement rates and offer more scope for creative advertising.
The key thing to consider here is the cost per click. Look at what it costs for people to click through to your Spotify link, whether that is a swipe up or a direct link on the feed.
Experiment with the content and your audience, especially if the clicks are really expensive.
If you’d like a more in-depth tutorial on this, check out how to run social media ads, as we know they can be tricky, and this will make the learning curve a little easier.
#4 Get Your Release Strategy Right
You might not have thought about this much, particularly when it comes to streaming, but something as simple as getting your release strategy right can significantly help you increase your streams. In an industry where there is so much competition, you need to ensure that you release correctly to have the most impact.
In this case, the best way to get more streams is to release your tracks as singles, not a full album. This makes it easy to implement tip one (submitting tracks via Spotify for artists) and makes the most of each track you produce.
If you release in album format, you have to select only one song for the editors to consider, which means the rest of the tracks on that album will be wasted content and you cannot submit them later as individual tracks.
Plus, If you are advertising with social media ads, people are more likely to give up a few minutes for one song rather than a full album, especially if you are new to them.
Boost Your Streaming Numbers
With these 4 tips in your music marketing arsenal, getting more streams on your releases really isn’t so hard. Obviously, the best approach is to employ a combination of all four of these techniques for best effect.