Struggling to know what content to create for your social media? Well there are 3 different types of content you can be making to grow your audience.
Sharing your latest music video, screenshotting your Spotify profile, just constantly plugging your music isn’t going to increase engagement and lead to legitimate fans. Social media is a game of giving, rather than taking and in the long run, you will most certainty start receiving. If you’re building relationships with your fans, you’ll be able to sell whatever you want, whether that’s tickets, music or even merch.
However, most of you won’t know how to give to an audience. How can you add value to your followers, whilst increasing engagement and eventually getting lifelong fans; well there are actually 3 different ways you can do this.
With over half the population on some sort of social media platform, social media is the easiest and quickest way to engage an audience, grow your fans and secure the success you want…but only if used effectively.
Now the 3 different types of content and they are – entertaining, documenting and educating.
These 3 content styles mean you can engage an audience so simply, but each artist works differently and you’ll find what works for you and your target audience, doesn’t work for others; So take notes on each different content style and then evaluate which is best for you.
People love to follow a story, they enjoy being on a journey with someone else, that’s why reality tv shows are so popular. Love Island, Big Brother, The Bachelor, all these shows take you on a journey and let’s be honest, we all like to be a bit nosey too!
So, you too can document your journey. Take your followers on the journey of your music career, from the writing process, to the studio, to the release strategy, to taking it live. If you do this humbly, people will enjoy being part of that story with you.
Documenting is pretty self-explanatory, you just need to be documenting your journey whenever possible. Simply pickup your phone and record, or you could take a picture and, in the caption, write a blog post about where you’re currently at.
Work out what parts of your journey you want to document. You may want to document your tour, taking your fans on the tour with you, showing the BTS, the warm up, parts of the live set and then the after party.
Or you may choose to document the writing process of your material.
A great example of an artist that live documents his song production is Blanks. He gets his Instagram followers to vote on the writing process and he documents it via YouTube videos…
Documenting can feel super awkward a first as you’re talking to the camera, taking pictures in public, filming when people are just chilling in the studio, but it’s worth it and you’ll get used to it over time.
Entertaining your audience is very much based on your personality. If you’re not naturally an entertaining person, then don’t attempt this one because it’s EXTREMELY cringey when artists attempt to be something they’re not.
Always make sure you’re comfortable creating the content you’re creating and it’s true to you. So if you’re naturally quite an entertaining person, then this content style can work perfectly.
Often the documenting and entertaining can cross over because you may be doing a tour diary and that’ll come across as entertaining content because, you on the tour bus talking about what happened at the after party may be funny.
A great example of an artist that entertains is Lewis Capaldi…
People are always looking to learn, and if you have a skill you can teach, educating your audience, then do it! It builds such an amazing sense of trust between the artist and the consumer, meaning when you do have a release, you can plug it whenever and they’ll be engaged.
It’s like our content, it’s educational and we’ve built an amazing audience, especially on our Instagram account, where we’ve gained real relationships with followers.
You can do the exact same but what could you educate your audience with? You’re a musician aren’t you, educate them with that! How to use a certain production software or perhaps how to play a certain riff, educate them so you’re giving rather than taking. You’ll gain such strong fan loyalty this way.
A great example of an artist that does this is HANNIE. We’ve worked with HANNIE and they’re absolutely amazing at what they do. The female production duo create content on YouTube and Instagram based on looping, using different software and instruments and I’ll make sure to link their channel below.
Now you’ve got your content style, you need to find themes. So if you’re educating your audience, what are you educating them with. Because if you don’t stick to a theme, you’ll put off your audience.
You follow someone for a reason and if they suddenly switched it up, you’d not want to follow anymore. If we randomly started posting tutorials on how to train your dog, I doubt you’d be too interested because that’s not why you followed us and artists must do the same. Stick to your theme and content style for at least 3 months, see how it’s developing…
Pick your platform based on your style and theme…Different content on all platforms but stick to your themes (if you follow a youtuber and go to their insta and it’s not the same theme, you won’t follow)